We have a set of techniques and strategies related to managing how information about an individual or company is disseminated to the public. Primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout.
Public relations often boils down maintaining the image of a company, individual, or brand. Public relations creates media, connects with external media, crafts public opinion, and ensures customers have a positive disposition towards the company’s brand.
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